WELCOME TO THE ONLINE PORTFOLIO OF
NICHOLAS WIBOWO
.
.
.
milknbutter.id
A small business based in Surakarta, Indonesia, serving custom cakes and Korean-inspired baked goods altered to suit the taste buds of Indonesians.
my role includes:
Social Media Management
As a social media manager, my main task is to create engaging content and write creative copy that appeals to our customers in the form of Instagram Reels, posts, and stories.One of my notable achievements is having several viral posts with over 100,000 organic impressions and 1600 story mentions on Instagram!
.
.
.
Not to forget, these viral reels consistently prove that my content can engage new audiences:-).Just take a look at this analytics!
.
.
.
To maintain the consistency of my posts, I utilize Meta's in-house content management system to ensure that content is posted in a timely manner.
Graphic Design
Peek at our Raya packaging this year!Being a brand owner has led me to learn graphic design, photo and video editing. I am proficient in Canva, Lightroom, Capcut, Adobe Fresco, and I am currently learning Adobe Illustrator and Procreate.
Product Design and Collaboration
To maintain relevancy in the market, I foster collaborations with brands to create unique offerings and reach a larger audience.On Valentine’s Day this year, we collaborated with Saafleur to create a tiramisu bouquet. This collaboration was such a big success that it is now a regular item on our menu.
Besides organic efforts, I am proficient in paid media, using Meta Ads Manager to create ads on Instagram. This allows me to reach new audiences quickly and efficiently, which has greatly assisted me in promoting time-constrained promotions or offerings.Research is a significant part of my day as a brand owner, whether it's to explore new products or conduct competitor analyses.
Soundquriang & PPIAMQ
PPIAMQ is the Indonesian student association of Macquarie University, known for organizing an annual charity concert called Soundquriang. This event has gained recognition as the largest Indonesian charity concert in Sydney.
my role includes:
Event Management
During my tenure as Head of Marketing, I had the opportunity to manage a meet-and-greet event featuring Rossa and Jaz Hayat.My primary role was to create a schedule and ensure positive publicity through our media partners.
Influencer and PR Management
Additionally, I partnered with some of my favorite influencers including adrianwidjy and Nick and Helmi on Tiktok.Furthermore, I engaged with multiple media partners such as SBS Radio to further promote the event.
Internship(s)
I interned with Limitless Legal, where I gained extensive knowledge about Google Ads, content writing, and website management. Additionally, I strengthened my skills in research and analysis, particularly in creating content for lawyers' clientele and conducting market research.I also interned at EBOS Health, an ASX-listed healthcare equipment distributor, as a digital marketer. During my time there, I learned about LinkedIn marketing and SEO optimization.
HOPE YOU ENJOYED THAT :-)
thank you!
.
.
.